Latest News

Relationships Still Matter

Posted in: Customer Relationship Management (CRM), Customer Segmentation, Innovation, Lessons Learned, Sales Strategy, Trends & Perspective on May 14, 2019

Technology makes it possible to almost never have direct, in-real-life contact with customers. But at what expense? How does the reliance on digital communication affect the relationships between product and service providers and their customers? Call me “old school,” but I believe direct contact is—and always will be—an essential component to any business relationship.