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Helping Customers Fix What’s Broken

Posted in: Innovation, Lessons Learned, Marketing 101, Precision Ag, Sales Strategy, Trends & Perspective on February 7, 2018

Farmers, like anyone else, are compelled to fix what’s broken; and they turn to experts who can help them navigate their biggest challenges. You may have the right programs and products to solve their problems; but yours aren’t the only ones on the market. You need to prove you have the best solution available, and highlighting the differences that will benefit them in your product/program vs.…