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Straight Talk

Posted in: Innovation, Lessons Learned, Precision Ag, Trends & Perspective on March 18, 2018

When it comes to choosing a retail partner, growers need someone who will give it to them straight. One area where companies often come up short is by making generalizations about the effectiveness of their products, trying to apply “typical results” to a broad range of customers and not acknowledging that what works well on one farm may not work on another farm. Or what works in one section of…