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Crop Consulting is Not a Desk Job

Posted in: Innovation, Lessons Learned, Precision Ag, Sales Strategy, Trends & Perspective on May 8, 2018

When you’re providing consultative services to farmers, there’s no substitute for getting away from the office and out into the field. Standing alongside customers in their working environment is where relationships are developed—it’s where you build trust and collect insight to develop the recommendations that contribute to improved performance and profitability.