Posts from the "Customer Segmentation" category:

Is a Two-letter Word Getting in the Way of Comprehensive Strategy?
Posted on November 20, 2015

Lather. Rinse. Repeat.
Posted on July 08, 2015

Propel Your Segmentation Strategy with Marksman-level Accuracy
Posted on April 28, 2015

Apple and U2: Marketing Genius or Grand Miscalculation?
Posted on November 12, 2014

Are You In Touch—Or Out of Touch—With Your Customers?
Posted on November 12, 2014

Rethink Your Customers
Posted on July 19, 2012

Marketing 101: Customer Targeting
Posted on June 25, 2012

Marketing 101: Customer Segmentation
Posted on June 25, 2012

Market Research for the Price of a Kegger?
Posted on June 25, 2012

Cashing in on Customer Differentiation
Posted on June 25, 2012