Overcoming Knowledge Deficits in the Ag Workforce

Posted in: Sales Strategy, Trends & Perspective on December 10, 2019

Companies are finding new talent is less ready-to-go out of the gate than they used to be. Young people fresh out of school show great promise, but generally speaking they’re lacking that “homegrown in ag” advantage that lets them hit the ground running as soon as they land. Is it our responsibility as an industry to close those knowledge gaps? If we want to see agriculture continue to advance…

Zipper Merges and Avoiding Culture Clashes

Posted in: Lessons Learned, Trends & Perspective on December 10, 2019

Bad things happen when cultures don’t blend well—whether that’s due to a merger, acquisition, expansion through vertical integration, or even just changing demographics within the company, all of these scenarios are active in the ag industry today. And just because everything looks great on paper doesn't mean it really is—the human element is often overlooked. With people come emotions and…

Ag Talent Pool Running Dry

Posted in: Lessons Learned, Trends & Perspective on November 12, 2019

If you’re hiring in the field, chances are the number of “perfect” candidates with all the skills and experience you’re looking for are few and far between. Young people are increasingly reluctant to begin careers in rural areas, choosing instead to get their start in metropolitan areas, which they perceive to have greater opportunities. So what’s an ag business to do?

Mining Riches from Ag Data

Posted in: Innovation, Lessons Learned, Market Research, Precision Ag, Trends & Perspective on November 12, 2019

Artificial intelligence may be the key to radical transformation in agriculture, but finding a provider with a proven track record is challenging because it’s still emerging in our industry. Entira is excited to announce a partnership with SwitchPoint Ventures, a Nashville-based developer of artificial intelligence solutions, and Nelson Byrd, a seventh-generation farmer and big data advocate. Together,…

Is Artificial Intelligence the Key to Radical Transformation in Agriculture?

Posted in: Customer Relationship Management (CRM), Customer Segmentation, Innovation, Lessons Learned, Market Research, Marketing 101, Precision Ag, Sales Strategy, Supply Chain & Logistics, Trends & Perspective on August 5, 2019

You might say we have a data problem in agriculture. Data can be a very powerful force, but only if you extract meaning from it. Breakthrough precision ag technologies are collecting large amounts of data—more than the standard high-tech tools of today can process. Thank goodness advancements in artificial intelligence are alive and well in agriculture. Could artificial intelligence be the panacea…

How to Brace for a Major System Upgrade

Posted in: Customer Relationship Management (CRM), Innovation, Lessons Learned, Sales Strategy, Supply Chain & Logistics, Trends & Perspective on August 5, 2019

One of the most terrifying phrases in any business is “new system implementation.” These are the kinds of projects that get delayed again and again because it’s too disruptive or too costly an endeavor, or “we just don’t have the time to get it done.” But modern systems are essential for a company to integrate effectively with partners upstream and downstream and to compete in today’s…

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