Is Artificial Intelligence the Key to Radical Transformation in Agriculture?

Posted in: Customer Relationship Management (CRM), Customer Segmentation, Innovation, Lessons Learned, Market Research, Marketing 101, Precision Ag, Sales Strategy, Supply Chain & Logistics, Trends & Perspective on August 5, 2019

You might say we have a data problem in agriculture. Data can be a very powerful force, but only if you extract meaning from it. Breakthrough precision ag technologies are collecting large amounts of data—more than the standard high-tech tools of today can process. Thank goodness advancements in artificial intelligence are alive and well in agriculture. Could artificial intelligence be the panacea…

How to Brace for a Major System Upgrade

Posted in: Customer Relationship Management (CRM), Innovation, Lessons Learned, Sales Strategy, Supply Chain & Logistics, Trends & Perspective on August 5, 2019

One of the most terrifying phrases in any business is “new system implementation.” These are the kinds of projects that get delayed again and again because it’s too disruptive or too costly an endeavor, or “we just don’t have the time to get it done.” But modern systems are essential for a company to integrate effectively with partners upstream and downstream and to compete in today’s…

Relationships Still Matter

Posted in: Customer Relationship Management (CRM), Customer Segmentation, Innovation, Lessons Learned, Sales Strategy, Trends & Perspective on May 14, 2019

Technology makes it possible to almost never have direct, in-real-life contact with customers. But at what expense? How does the reliance on digital communication affect the relationships between product and service providers and their customers? Call me “old school,” but I believe direct contact is—and always will be—an essential component to any business relationship.

A Different Take on Due Diligence

Posted in: Innovation, Lessons Learned, Market Research, Sales Strategy, Trends & Perspective on May 14, 2019

We all know most mergers and acquisitions don’t succeed. How often is it because there were completely avoidable issues brewing just beneath the surface? Despite looking fail-proof according to the numbers, those numbers don’t tell the whole story. And sometimes those missing pieces have devastating consequences. The unfortunate truth is that most often the unforeseen circumstances could have been…

Opportunity Knocking on the Greenhouse Door

Posted in: on February 25, 2019

Our preference as consumers for farm fresh produce to be readily available, no matter the time of year, is a demand that's increasingly being fulfilled by the indoor farming market. These operations seem to be popping up in regions throughout North America and show signs of continued expansion in the years to come. What is fueling this growth? And how should agribusinesses respond and support them?

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