Your Biggest Enemy? Business as Usual

Posted in: Lessons Learned, Sales Strategy, Trends & Perspective on October 31, 2016

It is easy to fall into a routine when it comes to strategic planning. Often, our mindset is that strategic planning has a beginning and an end. We look at it as a routine task we perform, and not a process. On the other hand, if the emphasis is on looking broader and engaging in the process, that’s when you make real progress. This requires stepping outside your comfort zone, thinking beyond the…

Surge of Generic and Private Labels—Temporary or Here to Stay?

Posted in: Market Research, Trends & Perspective on June 29, 2016

Given a steady decline in farm profitability and many key crop protection products coming off-patent, it’s no surprise that the industry is seeing a significant uptick in the volume of private label and generic crop protection chemicals being purchased by growers wanting to be conservative with their operating costs. Entira is gearing up for a market research study to explore this trend.

Market Share vs. Potential

Posted in: Innovation, Lessons Learned, Market Research, Sales Strategy, Trends & Perspective on April 25, 2016

The elusive market may think you know how big your piece of the pie is, but do you really know? And, is your market share data granular enough to allow you to make decisions? Traditionally, companies get market share estimates that are extrapolated from bigger data sets; but most do not have a good way to measure their performance on a local level. And without that knowledge, how do they…

Hitting the Pause Button

Posted in: Lessons Learned, Market Research, Sales Strategy, Trends & Perspective on April 25, 2016

Impending industry-rocking consolidations and their ensuing ramifications stir up a natural response for competitors to go on the defense. The knee-jerk reaction by companies that feel they are under attack is to retaliate with a drastic move of their own. When big deals are going down, reacting too quickly is usually the worst thing you can do for your business. The best way to avoid getting clobbered…

Is Your Market Research Getting Enough Play?

Posted in: on February 2, 2016

There are a hundred reasons why companies neglect to implement results after a comprehensive market research endeavor, some of the most common reasons we often see being staff turnover, competing priorities, disagreement with the results, or uncertainty about what to do next with the results. Whatever the reasons for sidelining your research, the research is worthless investment if you don’t put…

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