Put Yourself Out of Business Today

Posted in: Lessons Learned, Market Research, Marketing 101, Newsletters, Sales Strategy, Trends & Perspective on October 16, 2017

It's a common pitfall in business to get so caught up in the weeds that you cannot fully and strategically visualize the entire landscape around you. And if you’re not looking at the whole forest, there might be hidden surprises tucked away in blind spots behind the trees. Seemingly harmless threats can quietly and discreetly siphon away your success in small bits at a time, and by the time you realize…

Engraining a Winning Strategy

Posted in: Innovation, Lessons Learned, Supply Chain & Logistics, Trends & Perspective on March 27, 2017

The greatest part of a consultant’s job is seeing your clients win. Recent news from the world’s largest pork producer, Smithfield Foods, brought to light a winning strategy when the company announced in September its purchase of two grain elevators in Ohio—a move that supports a strategy that originated back in 2011, when Smithfield Grain, a unit of Smithfield Foods, embarked on an initiative…

Are We Ready for the Next Generation of Farm Owners?

Posted in: Trends & Perspective on March 27, 2017

Succession plans may be the most important piece of a farm’s strategic plan, yet very few farm operators have documented strategic plans. Recent Entira market research in the corn belt revealed that 25% of farms were expecting a primary operator change in the next five years. That number jumps to 50% when including farms expecting transition in the next 10 years. But no matter how long the “transition…

Your Biggest Enemy? Business as Usual

Posted in: Lessons Learned, Sales Strategy, Trends & Perspective on October 31, 2016

It is easy to fall into a routine when it comes to strategic planning. Often, our mindset is that strategic planning has a beginning and an end. We look at it as a routine task we perform, and not a process. On the other hand, if the emphasis is on looking broader and engaging in the process, that’s when you make real progress. This requires stepping outside your comfort zone, thinking beyond the…

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