Four Ways War Gaming Can Help Your Business

Posted in: Innovation, Lessons Learned, Market Research, Marketing 101, Sales Strategy, Supply Chain & Logistics, Trends & Perspective on February 26, 2015

For centuries, military leaders have used the practice of war gaming to simulate real wartime scenarios and prepare their troops for battle. The exercise helped them think like their enemy—testing their strategic moves and anticipating counter attacks. War gaming can also be a powerful tool for businesses as they prepare for their own battles—whether that’s a new product launch, a changing marketplace…

Cover Crops Making a Comeback?

Posted in: Biofuels & Alternative Crops, Market Research, Sales Strategy, Trends & Perspective on February 26, 2015

Cover crops are not just for winter forage anymore—they’re cropping up as a soil conservation method and seem to be gaining popularity across the country. The USDA’s Sustainable Agriculture Research and Education (SARE) program last year released a study showing the total acreage of cover crops among close to 2,000 farmers surveyed increased 30 percent per year between 2010 and 2013. Like any…

Fighting Food Fallacies

Posted in: Lessons Learned, Marketing 101, Sales Strategy, Trends & Perspective on January 26, 2015

Insight from Daren Coppock on bringing truth into a consumer market misled by one-sided activism and riddled with confusion about GMOs and organic vs. conventional farming practices. "Engagement with associations is important ... Answer the call in talking to your local people about the issues—talk to your Kiwanis clubs, your school boards, everyone you can about what you do. Invite them to come…

Break Out the (Cuban) Cigars!

Posted in: Market Research, Sales Strategy, Trends & Perspective on January 26, 2015

Cuba could be open for business with the United States; and hopefully sooner than later. The news in mid-December of President Obama approving the United States’ move toward “normalizing relations” with Cuba was met with applause from seed groups, grain merchandisers, livestock organizations—probably every sector of agriculture. The industry is peering southward at a very import-dependent Cuba.…

All I Want for Christmas is a Drone…and the Regulation to Fly It

Posted in: Innovation, Precision Ag, Trends & Perspective on December 16, 2014

For unmanned aerial systems (UAS) on the farm, it’s a few steps forward…and another step backward. It’s still not legal to operate a drone for commercial purposes, but there are signs of progress toward that goal—albeit very … slow … progress. On Wednesday, December 10, the Federal Aviation Administration granted approval to four companies to use drones commercially, including aerial surveying,…

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