Cover Crops Making a Comeback?

Posted in: Biofuels & Alternative Crops, Market Research, Sales Strategy, Trends & Perspective on February 26, 2015

Cover crops are not just for winter forage anymore—they’re cropping up as a soil conservation method and seem to be gaining popularity across the country. The USDA’s Sustainable Agriculture Research and Education (SARE) program last year released a study showing the total acreage of cover crops among close to 2,000 farmers surveyed increased 30 percent per year between 2010 and 2013. Like any…

Fighting Food Fallacies

Posted in: Lessons Learned, Marketing 101, Sales Strategy, Trends & Perspective on January 26, 2015

Insight from Daren Coppock on bringing truth into a consumer market misled by one-sided activism and riddled with confusion about GMOs and organic vs. conventional farming practices. "Engagement with associations is important ... Answer the call in talking to your local people about the issues—talk to your Kiwanis clubs, your school boards, everyone you can about what you do. Invite them to come…

Break Out the (Cuban) Cigars!

Posted in: Market Research, Sales Strategy, Trends & Perspective on January 26, 2015

Cuba could be open for business with the United States; and hopefully sooner than later. The news in mid-December of President Obama approving the United States’ move toward “normalizing relations” with Cuba was met with applause from seed groups, grain merchandisers, livestock organizations—probably every sector of agriculture. The industry is peering southward at a very import-dependent Cuba.…

All I Want for Christmas is a Drone…and the Regulation to Fly It

Posted in: Innovation, Precision Ag, Trends & Perspective on December 16, 2014

For unmanned aerial systems (UAS) on the farm, it’s a few steps forward…and another step backward. It’s still not legal to operate a drone for commercial purposes, but there are signs of progress toward that goal—albeit very … slow … progress. On Wednesday, December 10, the Federal Aviation Administration granted approval to four companies to use drones commercially, including aerial surveying,…

Apple and U2: Marketing Genius or Grand Miscalculation?

Posted in: Customer Segmentation, Lessons Learned, Market Research, Marketing 101, Sales Strategy, Trends & Perspective on November 12, 2014

It was a marketing collaboration of epic proportions when Apple and U2 teamed up for the biggest album release in music history. Apple customers are passionately loyal to the brand. U2 is one of the world’s biggest, best-selling bands of all-time. And, who doesn’t love free stuff? How could it go wrong? Yet when the free album was pushed out and loaded into 500 million iTunes accounts all over…

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