Helping Customers Fix What’s Broken

Posted in: Innovation, Lessons Learned, Marketing 101, Precision Ag, Sales Strategy, Trends & Perspective on February 7, 2018

Farmers, like anyone else, are compelled to fix what’s broken; and they turn to experts who can help them navigate their biggest challenges. You may have the right programs and products to solve their problems; but yours aren’t the only ones on the market. You need to prove you have the best solution available, and highlighting the differences that will benefit them in your product/program vs.…

Value Creation at the Farmgate

Posted in: Innovation, Lessons Learned, Marketing 101, Sales Strategy, Trends & Perspective on February 7, 2018

In the retail world, tighter margins at the farmgate mean tighter margins for you. It's more important than ever for retailers to be working in partnership with farmers to help them make smart decisions that protect their assets so you can minimize your own losses, protect capital, and run a prosperous business for the long haul. As an industry we most definitely need to be more efficient with resources,…

A New Era for Ag Retail

Posted in: Customer Segmentation, Innovation, Lessons Learned, Marketing 101, Sales Strategy, Supply Chain & Logistics, Trends & Perspective on January 8, 2018

There’s a perfect storm of opportunity brewing in the ag retail environment. An uptick in consolidations at the retail and cooperative level is a sign of the changing times, with many businesses closing shop and exiting the market, and many others merging and acquiring new facilities—all to expand reach, save costs and/or make business more efficient. Are businesses taking full advantage of the…

Giving Customers a Reason to Believe

Posted in: Innovation, Lessons Learned, Marketing 101, Sales Strategy, Trends & Perspective on December 5, 2017

Farmers will offer you a fair shot to win their business if you give them believable reasons why they should trust what you’re saying. These “reasons to believe” are what compel customers to trust that you can deliver on your brand promise—and if you aren’t effectively articulating those reasons, they’ll simply move on to whoever is next. Farmers know what you’re offering and how it works.…

Quantifying the Competition

Posted in: Customer Segmentation, Innovation, Lessons Learned, Market Research, Marketing 101, Sales Strategy, Trends & Perspective on December 5, 2017

Our sense of competitive pressure is based on intuition. In an age where data is revolutionizing production economics, as marketers why are we not using data to augment intuition? Recent mergers will require all marketers to consider how their territory realignment needs to change. Entira’s Competitive Index blends the granular market analysis features of Enspire™ with our vast retailer database.…

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