How War Gaming Can Help Your Business

Posted in: Customer Segmentation on April 13, 2020

For centuries, military leaders have used the practice of war gaming to simulate real wartime scenarios and prepare their troops for battle. The exercise helped them think like their enemy—testing their strategic moves and anticipating counter attacks. War gaming can also be a powerful tool for businesses as they prepare for their own battles.

Is Farming Becoming a Lonely Occupation?

Posted in: Lessons Learned, Trends & Perspective on March 16, 2020

If farming was easy, then everyone would do it. Regulations, volatile prices, unpredictable weather, public/activist pressure—running a profitable business against so many headwinds while also sustaining a family legacy carries a heavy emotional toll. For a line of work that’s traditionally powered by authentic, solid, local relationships, those human connections are showing signs of weakness that…

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