When we finally emerge from the other end of the COVID-19 tunnel, our new normal may be markedly different than what normal looked like two months ago. We need to anticipate what that means for U.S. agriculture and be prepared.
The pandemic is pushing the ag value chain into a sudden state of recalibration—what are the strange new realities, and what will be waiting on the other side?
Planting season looks a lot different this year; how do we help growers through it when everything is locked down?
For centuries, military leaders have used the practice of war gaming to simulate real wartime scenarios and prepare their troops for battle. The exercise helped them think like their enemy—testing their strategic moves and anticipating counter attacks. War gaming can also be a powerful tool for businesses as they prepare for their own battles.
If farming was easy, then everyone would do it. Regulations, volatile prices, unpredictable weather, public/activist pressure—running a profitable business against so many headwinds while also sustaining a family legacy carries a heavy emotional toll. For a line of work that’s traditionally powered by authentic, solid, local relationships, those human connections are showing signs of weakness that…
Too often companies move hastily to launch without finishing the crucial research and analysis to prepare. To prevent an embarrassing misstep or failure, it’s important to understand what the consumer needs…and if what you’re offering actually fulfills those needs.