We all know the ag market is going through lots of changes. One of the biggest of these is in our customer base--it's more diversified than ever before. When it comes to driving sales through changing market conditions, much can be learned from retailers; and that leads to some important questions for ag marketers to consider: Have you changed your marketing mix to address this new customer diversification?…
Most businesses base individual compensation based on performance relative to budget with big bonuses tied to making the budget. But, this system can limit long-term growth and create opportunities to "game" the numbers.
Have you ever thought about what your company's end-of-year "report card" might look like? Some companies are pretty good at grading their performance, others need to step up their measurement efforts.
It's the #1 reason we see for companies not meeting their goals. Misaligned incentives can nibble at profits, sabotage sales, and impair partnerships.
This is the May newsletter.