GERMANTOWN, Tenn., January 21, 2013 — Entira announces the addition of Allen Sewell as a senior associate at the agricultural marketing and management consulting firm. Sewell brings a wealth of experience in all aspects of market research that will help Entira clients design and execute research programs that deliver valuable and actionable business information.
“We’re excited Allen has joined the Entira team — his expertise will allow us to deliver even more robust research programs for our clients. Entira’s strength has always been in combining top-notch research capabilities with a real world understanding of farming, livestock production and agribusiness, and Allen’s background will enhance those capabilities even further,” said Mike Karst, Entira senior partner.
Sewell joined Entira after serving as manager of business intelligence and market research at a leading crop protection company where he led design, collection, analysis and presentation of marketing research. His career has included management and research design roles at First Research, The Gallup Organization and Compass Bank. He also served in accounting and financial analysis roles at leading companies including Equifax, Dow Jones & Co., and Hewlett Packard.
Throughout his career, Sewell has led research programs that range from facilitating qualitative interviews and focus groups to designing quantitative studies to measure customer satisfaction/loyalty, opinion research, brand equity and new product opportunities.
Sewell earned a bachelor’s degree from Duke University, a master’s degree from Georgetown University, and a Masters of Business Administration from the University of Southern California. He lives in Raleigh, North Carolina.
Entira is a marketing and management consulting firm for food and agribusiness. More information is available at www.entira.net.
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