Understanding the whole picture through unbiased, multi-faceted, 360-degree research.
Solid strategy comes from solid research. No other company will dig as deep as Entira to discover your true needs and potential.
The first step in the Entira process begins by separating the "symptoms" from the "disease," so you don't waste time and money re-treating symptoms. We use an efficient process to pull data from your internal silos as well as from the outside. We then interpret the results through the lens of our substantial industry experience and our knowledge of your customers, your markets and their complex interactions. In the end, our unbiased, third-party, 360-degree view of your situation provides the foundation for a successful resolution.
Our sweet spot is qualitative market research—that is, specialized, high quality, very targeted market research. That means if the best clues to your customers’ mindset are in the dairy parlor, then that’s where we’ll be. If it requires spending the day in a combine with a soybean producer, we’re there. We’re willing to get our hands and feet dirty if that’s what it takes to learn what makes your customers tick.
Identifying practical, real-world solutions customized to fit your business.
Following through to make sure the strategy works, achieving your intended results.