Successful market research combines solid research design with a clear understanding of a company’s business goals and customer base. With a wealth of experience in all aspects of market research, Allen Sewell helps Entira clients get the most out their research projects. Allen has led research programs that range from facilitating qualitative interviews and focus groups to designing quantitative studies to measure customer satisfaction/loyalty, opinion research, brand equity and new product opportunities.
Allen joined Entira after serving as manager of business intelligence and market research at a leading crop protection company where he led design, collection, analysis and presentation of marketing research. His career has included management and research design roles at First Research, The Gallup Organization and Compass Bank. He also served in accounting and financial analysis roles at leading companies including Equifax, Dow Jones & Co., and Hewlett Packard.
Allen earned a bachelor’s degree from Duke University, a master’s degree from Georgetown University, and a Masters of Business Administration from the University of Southern California. He lives in Raleigh, North Carolina.