Joy combines a passion for analyzing how today's marketing and management decisions affect tomorrow's profitability with a keen sense for what it takes to successfully integrate these strategies within your organization. Joy has led the strategic planning process for everything from the launch of new businesses to the revitalization of mature product brands for companies ranging from the Fortune 100 to entrepreneurial start-ups. So she knows the "right" solution is only right if it fits the culture and abilities of your organization.

She has successfully launched more than 30 new products, including product development, pricing strategies, distribution plans, sales training and marketing/promotion planning and execution

Joy is currently serving as president and CEO of Advanced Animal Diagnostics (AAD), an Entira client company.. She focuses her time on AAD’s strategic planning and operations, but remains in an advisory role at Entira.

Joy grew up on a grain and livestock farm and still farms with her husband on weekends.  Joy earned a Bachelor of Science degree in agricultural communications from the University of Illinois and a master of business administration from the University of Chicago.